Thinking
Insights. By Marty, mostly.
Our Director of Communications writes everything on this page, usually between two and four in the morning, usually in the car park. Legal has been through it with a black pen.
Latest thinking
How to win a pitch you weren’t invited to
Perry hears about a brief on a Sunday ride, Dilla finds the decision maker and DJ Dan presents from a doorway. How Bighead wins pitches it was never invited to.
MartyDirector of CommunicationsRead the article →
The away day
A formal incident report on the Bighead offsite: a coach that left without Barry, a six-hour blue-sky session, Perry in Lycra and a minibus in a hedge.MartyDirector of CommunicationsRead the article →
The best places to do business
Members' clubs, shoots, yachts and the company offsite: Marty's field guide to where Bighead actually wins business. None of them are offices.MartyDirector of CommunicationsRead the article →
Using AI to replace staff
Malcom tried to use AI to remove the Barry layer. The AI needed a password, and only Barry had it. Marty reports on how it went.MartyDirector of CommunicationsRead the article →
Where creative goes to die
The fourteen-round journey of one of DJ Dan's epic ideas, from the brief to a ten per cent off voucher, told by the man who handled the press.MartyDirector of CommunicationsRead the article →